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Introduction

At Excell Sports we want to make sure that the website we operate looks as good as possible but also is easy for you to use. To help us to do this, our website uses cookies.

Cookies help us to assess how you use our website and also how we can improve our website. This means we have the information we need to regularly evaluate whether our website really meets your needs. Some of the cookies we use improve the functionality of our website, so if you choose to disable cookies on your browser, you might find that you can't access some aspects of our website, or that parts of the website don't function in the way that you might expect them to.

Please see the "How We Use Cookies" section above for more specific details about how we use cookies.

What Are Cookies?

A cookie is a small file of letters and numbers that we put on your computer if you agree. Cookies allow us to recognise that you have visited our website before and remember your preferences.

Cookies can help us to remember your website login so that you don't need to type it into the website every time you return, or to remember the goods that you have clicked to purchase on one page so that they are added to your basket.

Cookies also help us to collect information about the way you use our website which helps us to ensure any advertising that you see is relevant and useful to you.

How We Use Cookies

Our website uses 23 cookies. These cookies allow us to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and to improve our website. We are required by law to provide you with clear and comprehensive information about the cookies that we use and if this page does not answer all of your queries you should contact us.

Our cookies do not store information which could be used to identify you personally, such as your contact details.

We use the following cookies:

Strictly Necessary Cookies

These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.

Analytical/Performance Cookies

They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Functionality Cookies

These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

Targeting Cookies

These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Cookie NameTypePurpose
vsaid.[id]Necessary Cookies An anonymous identifier used for VSAnalytics - a tool to analyse the health of the Visualsoft platform. This is not linked to any personal information.
Provenance: 1st Party - Duration: Persistent (2 years)
vsases.[id]Necessary Cookies An anonymous identifier used for VSAnalytics - a tool to analyse the health of the Visualsoft platform. This is not linked to any personal information.
Provenance: 1st Party - Duration: Persistent (30 minutes)
vscommerceNecessary Cookies A session identifier cookie that disappears after the browser is closed. This is a unique ID that references the database entry holding information such as the basket contents, logged in status and other information.
Provenance: 1st Party - Duration: Session
VSCurrencyNecessary Cookies An identifier that references the currency the prices are displayed in.
Provenance: 1st Party - Duration: Persistent (1 day)
vsftNecessary Cookies A list of identifiers used to determine how website pages and functions should operate when trialling new website features.
Provenance: 1st Party - Duration: Persistent (4 weeks)
VSVatPricesNecessary Cookies An identifier that references if prices are shown inclusive or exclusive of VAT.
Provenance: 1st Party - Duration: Persistent (1 day)
abandoned_orderNecessary Cookies An idenitifier the references the customers current order ID, allowing the site to determine when an order has been abandoned.
Provenance: 1st Party - Duration: Persistent (7 days)
cookie_policyNecessary Cookies An identifier which stores the customers consent state for the cookie policy so that the website can remember your preferences for either accepting or rejecting non-essential cookies.
Provenance: 1st Party - Duration: Persistent (30 days)
paypal_tokenNecessary Cookies An identifier which stores the Paypal token that references the database entries for the customers order during checkout.
Provenance: 1st Party - Duration: Persistent (1 day)
UPGRADE_REDIRECTNecessary Cookies An identifier which is created when the customer has been redirected to a notice that a browser upgrade is required in order to use the website.
Provenance: 1st Party - Duration: Persistent (30 days)
VS_GUESTPreference & Functional Cookies An internal identifier used to determine where a customer has registered as a guest user.
Provenance: 1st Party - Duration: Persistent (30 days)
VSCategoryGroupPreference & Functional Cookies An identifier that references the last top level category visited.
Provenance: 1st Party - Duration: Persistent (1 year)
VSDownloadlistIdPreference & Functional Cookies An identifier that references the database entries holding the visitors download lists on the website when they are not logged in
Provenance: 1st Party - Duration: Persistent (1 year)
VSDownloadlistTokenPreference & Functional Cookies An identifier that references the database entries holding the visitors download lists on the website when they are not logged in
Provenance: 1st Party - Duration: Persistent (1 year)
VSWishlistIdPreference & Functional Cookies An identifier that references the database entry holding the visitors wishlist on the website when they are not logged in.
Provenance: 1st Party - Duration: Persistent (1 year)
VSWishlistTokenPreference & Functional Cookies An identifier that references the database entry holding the visitors wishlist on the website when they are not logged in.
Provenance: 1st Party - Duration: Persistent (1 year)
offer_popupPreference & Functional Cookies An identifier which stores if the visitor has already been asked if they wish to join the newsletter.
Provenance: 1st Party - Duration: Persistent (15 days)
VSReferrerPerformance & Statistics Cookies An identifier that stores the website that referred you
Provenance: 1st Party - Duration: Persistent (30 days)
last_GTM_order_idPerformance & Statistics Cookies An identifier which references the customers last order ID for performance tracking.
Provenance: 1st Party - Duration: Persistent (1 day)
newsletter_trackingPerformance & Statistics Cookies An identifier which references the newsletter link clicked on by the customer for tracking order conversions from newsletters.
Provenance: 1st Party - Duration: Persistent (30 days)
phg_clickrefPerformance & Statistics Cookies An identifier that stores the affiliate link reference when the customer arrives on the website from a Partnerize affiliate link for measuring performance tracking.
Provenance: 1st Party - Duration: Persistent (1 year)
phg_publisherPerformance & Statistics Cookies An identifier that stores the publisher ID and timestamp of Partnerize affiliate links when the customer arrives on the website from an affiliate link for measuring performance tracking.
Provenance: 1st Party - Duration: Persistent (1 year)
phg_publisher_change_typePerformance & Statistics Cookies An identifier that stores the publisher type of Partnerize affiliate links when the customer arrives on the website from an affiliate link for measuring performance tracking.
Provenance: 1st Party - Duration: Persistent (30 minutes)

3rd Party Services

The information set out in "How We Use Cookies" relates to the cookies that we set on our website. In addition to these cookies, our website also uses third party cookies which are set by a domain other than our website.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

Our website uses Third Party Cookies from the providers found in the table below, if you require further information about what those cookies are or how they are used, you should contact those providers directly.

3rd Party NameTypeAdditional Information
Google AnalyticsPerformance & Statistics Cookies Non-personal information used to track a visitors route through the website. This is used to find at which point customers have abandoned the checkout process and is used to improve the website. You can read more information on the cookies used by Google Analytics uses on its information page
Additional Information
Google AdsMarketing & Advertisement Cookies We utilise the online advertising services of the third party companies listed on the left, and each of their sites use may set cookies to help identify which adverts are clicked on/interacted with.
Additional Information
SalesfirePreference & Functional Cookies Salesfire targets areas of the customer journey that have the greatest influence on revenue and behaviour to accelerate conversions and uses cookies to help deliver this service.
Additional Information

How Do I Block Cookies?

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website. Precisely how cookies are blocked will depend upon the browser that you use. If you would like further information please contact us.

What Will Happen If I Disable Cookies?

If you choose to disable access to cookies on your browser you will not be able to login, register or purchase from this website.

Information on how to disable cookies in popular web browsers can be found below:

PC InstructionsMAC Instructions
Mozilla Firefox
  • Mozilla Firefox
    1. At the top right of the Firefox window, click on the 'Application Menu' icon and then click 'Settings'
    2. Select 'Privacy & Security' from the menu
    3. Under 'Enhanced Tracking Protection', select the 'Custom' option
    4. Select the 'Cookies' checkbox and from the dropdown menu select 'All cookies (will cause sites to break)'
  • Mozilla Firefox
    1. At the top right of the Firefox window, click on the 'Application Menu' icon and then click 'Settings'
    2. Select 'Privacy & Security' from the menu
    3. Under 'Enhanced Tracking Protection', select the 'Custom' option
    4. Select the 'Cookies' checkbox and from the dropdown menu select 'All cookies (will cause sites to break)'
Google Chrome
  • Google Chrome
    1. Click on the three-dot 'Customise and control Google Chrome' icon at the top right of the browser window
    2. Click 'Settings' and then select 'Privacy and security' from the menu
    3. Under 'Privacy and security', select 'Cookies and other site data'
    4. Under 'General settings', select the option for 'Block all cookies (not recommended)'
  • Google Chrome
    1. Click on the three-dot 'Customise and control Google Chrome' icon at the top right of the browser window
    2. Click 'Settings' and then select 'Privacy and security' from the menu
    3. Under 'Privacy and security', select 'Cookies and other site data'
    4. Under 'General settings', select the option for 'Block all cookies (not recommended)'
Internet Explorer
  • Internet Explorer
    1. Click on the gear icon ('Tools') at the top right of the browser window
    2. Select 'Internet Options' from the menu and select the 'Privacy' tab
    3. Click the 'Advanced' button
    4. Under 'First-party Cookies' and 'Third-party Cookies' select 'Block'
    5. Click 'OK'
  • Internet Explorer
    1. Click on 'Explorer' at the top of your browser window and select 'Preferences' option
    2. Scroll down until you see 'Cookies' under 'Receiving Files'
    3. Select the 'Never Accept' option
Microsoft Edge
  • Microsoft Edge
    1. Click on the three-dot 'More' icon in the top right then select 'Settings' from the menu
    2. Click 'Cookies and Site Permissions' on the menu
    3. Click on 'Manage and delete cookies and site data' in the 'Cookies and data stored' screen
    4. Now switch off the option for 'Allow sites to save and read cookie data (recommended)'
  • Microsoft Edge
    1. Click on the three-dot 'More' icon in the top right then select 'Settings' from the menu
    2. Click 'Cookies and Site Permissions' on the menu
    3. Click on 'Manage and delete cookies and site data' in the 'Cookies and data stored' screen
    4. Now switch off the option for 'Allow sites to save and read cookie data (recommended)'
Safari
  • Safari
    1. Click on 'Safari' at the top of your browser window and select the 'Preferences' option
    2. Click on the 'Privacy' tab
    3. Check the option for 'Prevent cross-site tracking'
    4. Now check the option for 'Block all cookies'
  • Safari
    1. Click on 'Safari' at the top of your browser window and select the 'Preferences' option
    2. Click on the 'Privacy' tab
    3. Check the option for 'Prevent cross-site tracking'
    4. Now check the option for 'Block all cookies'
Opera
  • Opera
    1. Click on the three lines 'Easy Setup' icon at the top right of the browser window
    2. Scroll to the bottom of the menu and select 'Go to full browser settings'
    3. Click 'Advanced' from the menu and select 'Privacy & security'
    4. Under 'Privacy and security' and click 'Cookies and other site data'
    5. Select 'Block all cookies (not recommended)'
  • Opera
    1. Click on the three lines 'Easy Setup' icon at the top right of the browser window
    2. Scroll to the bottom of the menu and select 'Go to full browser settings'
    3. Click 'Advanced' from the menu and select 'Privacy & security'
    4. Under 'Privacy and security' and click 'Cookies and other site data'
    5. Select 'Block all cookies (not recommended)'

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