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New Balance was founded in 1906 by William J Riley in Boston, U.S.A. as the New Balance Arch Support Company. In 1960, New Balance designed and manufactured the "Trackster", the world's first running shoe made with a ripple sole and had mainly been a running company since. However in 2015, New Balance announced its re-entry into the European football market and is now a multi-sport specialist manufacturer for Liverpool and Celtic Football Clubs. Along with football kits, New Balance also offers a superb selection of fitness clothing and trainers. Our New Balance range includes footwear, clothing, equipment and accessories for men, women and juniors. If you are searching for quality fitness gear, look no further than the collection of New Balance clothing and trainers at Excell Sports. We feature an array of the brand’s latest trainers which are ideal for wearing while working out, as well as a choice of vibrant tights, jackets and tanks to add some colour to your workout. Take a look through our latest range of mens New Balance and womens New Balance collections available on our store.
