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Puma was officially registered in October 1948 by Rudolph Dassler in Herzogenaurach, Germany. In 1952, Puma launched the "Super Atom", the worlds first football boot with screw in studs, marking the beginning of what is to become a successful football future and in 1958 the now iconic Puma "Formstrip" was introduced, originally to stabilise the foot in the shoe but now is widely recognised as the Puma trademark on footwear. Over the years, Puma products have been worn by a range of different sporting legends including Armin Hary, Pele, Eusebio, Mary Peters, Walt 'Clyde' Frazier, Johan Cruyff, Guillermo Vilas, Diego Maradona, Boris Becker and Martina Navratilova; and modern day stars such as Sergio Aguero, Ricky Fowler and the worlds fastest man, Usain Bolt use the brands products as well as international superstar, Rhianna. Our Puma range includes footwear, clothing, equipment and accessories for many sports including football, running and training & fitness across mens, womens and juniors sizes and styles.
